Feb. 12th, 2010

merchimerch: (Default)
I found the body of superbowl commercials that dealt with a "reassertion" of manliness through consumer goods to be really tiring. I get tired of the stereotypes of women that go reinscribed over and over and over again, but maybe this emasculated stupid man (usually stupid oafish dad -- seriously, what does the media have against dads?) that then finds access to manliness through weak beer and big trucks really off mark.

Then again I'm a leftist Californian feminist academic -- not exactly the target market for those ads.

Still, this reaction vid made me laugh and was EXACTLY what I was thinking about when I saw the dodge ad on the superbowl: http://www.youtube.com/watch?v=ou5Ens-qNRc

And yes I watched the Superbowl, in fact I made chili and guacamole and the Bosnian and I took it over to inflict some blatant Americanism on the Bosnian mommy. It was really good fun -- very relaxed and everyone got into the spirit. Apparently Bosnia's crest had fleur de lis on it, so she was very happy that the Saints won. The Bosnian and I were rooting for them as well after their coverage on the Rachel Maddow show the night before.

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merchimerch

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