(sorry my first sentence of my original reply wasn't in English - I'm pretty much mush mentally at the mo)

I'll agree that human nature includes the impetus to compete/individuate as well as to unite/collectivize/create community. However, I think modernity with all its trappings priviledges concepts of the individual.

That said, this:
"Winning is not life, fighting for third place is"
is brilliant and so very apt.