As one of those solar-powered, prius driving, hemp clothing wearing consumers, I totally agree. Right now, being "ecological" in whatever way you define it is a luxury item, and sometimes a way to pay more to get less of a product or service.

I would like to see the democratization of 'eco-chic', where most people have easy access to things like organic food, better lightbulbs, and less polluting ways of living. I don't want this to be a thing of the 'elites' only - we won't realize the benefits until we have economies of scale.