I understand your skeptical side, but from things I've read in places like the Wall Street Journal (so totally NEITHER liberal nor eco-friendly - unless it earns them money), this bee colony collapse thing is way more worrisome than the general public realizes. I think a little bit of what Haagen Daaz is doing is to get publicity, but I also think a bunch is sincere "holy shit are we fucked?"

Ironically, just as I have decided to go vegan for a while, vegetables may be in shorter supply...