There is a pertinent point that you are leaving out of the eco-chic argument. A person who pays the premium for green or even greenwashed products necessarily reduces that person's rate of consumption, since they have less money to buy other stuff.

I get what you're saying about the need to push consumption rates down, but that sort of social change can barely happen over a generation, let alone overnight. In the meantime getting people to buy greener products is a step in the right direction.

Hi there BTW :).