merchimerch (![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
merchimerch) wrote2008-02-21 09:10 am
merchimerch) wrote2008-02-21 09:10 am
haagen dazs is covered in bees!
I find this article interesting:
http://money.cnn.com/2008/02/17/news/companies/bees_icecream/index.htm
It is good to see large companies publicizing the bee colony collapse and funding research toward a solution. I really do think this is a positive thing.
However, my skeptical side thinks that perhaps Haagen Dazs realized that Ben and Jerry's is quite successful because it has the Whole Foods style of appeal to customers. I call it "whole foods appeal" because Whole Foods and Ben and Jerry's sell a high-priced luxurious product(s) with the extra bonus of allowing its customers to feel good about purchasing it because a portion of the proceeds goes to an environmental cause.
Part of the eco-chic movement seems to be consuming for a cure. I have a problem with the idea that people can really have an environmental impact by buying the "right" products and brands. Don't get me wrong - buying green is better than buying not-green, but I still think that buying less and buying local is the more productive path to healing our over burdened earth.
Regardless, now Haagen Dazs can have a portion of the eco-chic market share. People who like to buy their ice cream in tiny tubs rather than big bricks can now have a choice as to which brand of delicious, environmentally mindful, smug satisfaction they would like to consume :)
http://money.cnn.com/2008/02/17/news/companies/bees_icecream/index.htm
It is good to see large companies publicizing the bee colony collapse and funding research toward a solution. I really do think this is a positive thing.
However, my skeptical side thinks that perhaps Haagen Dazs realized that Ben and Jerry's is quite successful because it has the Whole Foods style of appeal to customers. I call it "whole foods appeal" because Whole Foods and Ben and Jerry's sell a high-priced luxurious product(s) with the extra bonus of allowing its customers to feel good about purchasing it because a portion of the proceeds goes to an environmental cause.
Part of the eco-chic movement seems to be consuming for a cure. I have a problem with the idea that people can really have an environmental impact by buying the "right" products and brands. Don't get me wrong - buying green is better than buying not-green, but I still think that buying less and buying local is the more productive path to healing our over burdened earth.
Regardless, now Haagen Dazs can have a portion of the eco-chic market share. People who like to buy their ice cream in tiny tubs rather than big bricks can now have a choice as to which brand of delicious, environmentally mindful, smug satisfaction they would like to consume :)
no subject
As I said above, I agree that greener is better regardless, but I'd like to see more happening in traditional ways in non-elite social brackets. My inner neo-Marxist would love to see a break down of conspicuous consumption at the morality level.
And hi - I hear that you make it to my end of the bay sometimes - lemme know when, since it would be great to hang out.
no subject
no subject
(Anonymous) 2008-02-23 02:49 am (UTC)(link)Of course email always works.