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haagen dazs is covered in bees!
Feb. 21st, 2008 09:10 amI find this article interesting:
http://money.cnn.com/2008/02/17/news/companies/bees_icecream/index.htm
It is good to see large companies publicizing the bee colony collapse and funding research toward a solution. I really do think this is a positive thing.
However, my skeptical side thinks that perhaps Haagen Dazs realized that Ben and Jerry's is quite successful because it has the Whole Foods style of appeal to customers. I call it "whole foods appeal" because Whole Foods and Ben and Jerry's sell a high-priced luxurious product(s) with the extra bonus of allowing its customers to feel good about purchasing it because a portion of the proceeds goes to an environmental cause.
Part of the eco-chic movement seems to be consuming for a cure. I have a problem with the idea that people can really have an environmental impact by buying the "right" products and brands. Don't get me wrong - buying green is better than buying not-green, but I still think that buying less and buying local is the more productive path to healing our over burdened earth.
Regardless, now Haagen Dazs can have a portion of the eco-chic market share. People who like to buy their ice cream in tiny tubs rather than big bricks can now have a choice as to which brand of delicious, environmentally mindful, smug satisfaction they would like to consume :)
http://money.cnn.com/2008/02/17/news/companies/bees_icecream/index.htm
It is good to see large companies publicizing the bee colony collapse and funding research toward a solution. I really do think this is a positive thing.
However, my skeptical side thinks that perhaps Haagen Dazs realized that Ben and Jerry's is quite successful because it has the Whole Foods style of appeal to customers. I call it "whole foods appeal" because Whole Foods and Ben and Jerry's sell a high-priced luxurious product(s) with the extra bonus of allowing its customers to feel good about purchasing it because a portion of the proceeds goes to an environmental cause.
Part of the eco-chic movement seems to be consuming for a cure. I have a problem with the idea that people can really have an environmental impact by buying the "right" products and brands. Don't get me wrong - buying green is better than buying not-green, but I still think that buying less and buying local is the more productive path to healing our over burdened earth.
Regardless, now Haagen Dazs can have a portion of the eco-chic market share. People who like to buy their ice cream in tiny tubs rather than big bricks can now have a choice as to which brand of delicious, environmentally mindful, smug satisfaction they would like to consume :)
